NEWSpiracy Tutor Handbook EN

https://newspiracy.eu The project "NEWSpiracy" is co-funded by the Erasmus+ programme of the European Union. The content of NEWSpiracy is the sole responsibility of the project partners and neither the European Commission nor the Spanish Service for the Internationalisation of Education (SEPIE) is responsible for any use that may be made of the information contained therein. Project Number: 2022-1-ES01-KA220-HED-000089608 Tsapatsoulis, 2016). The interpretability of an image can be influenced by both its content and the context in which it is presented. To conclude, Instagram and the images displayed have a great impact on the users who interact with these visual images. However, images can also benefit from the text and hashtags put in the copy of the visual communication. Clickbait Clickbait refers to headlines that are designed to grab attention and entice users to click on a link to view an article, image, or video. These headlines are typically sensationalised and use emotional or curious language instead of presenting objective facts (GFC Global, n.d.). The primary goal of clickbait is to generate as many clicks as possible to increase the website's ad revenue. Although the website hosting the link earns money from advertisers, the content of clickbait is often of dubious quality and accuracy. Although the use of sensational headlines and content dates back to the 19th century (GFC Global, n.d.), it has become increasingly prevalent in the digital era. Despite its historical roots, clickbait still fulfils the same objective as its predecessor: to capture your attention by any means possible. Using clickbait in conjunction with the production of fake news can have negative consequences. Thus, the importance of posting reliable and trustworthy information as has been stated during this chapter. As stated by Gabielkov et al. (2016) the problem is that 6 out of 10 people share headlines on social media without reading the actual article. To put it differently, it seems that the majority of individuals retweet news articles without actually reading them. In essence, these types of uncritical shares between peers play a crucial role in determining which news stories gain traction and which ones go unnoticed by the public. Clickbait is prevalent on the Internet and can be found in various places, such as social media and blogs. Even reputable websites like news agencies and weather reports offer ad space to clickbait content (GFC Global, n.d.). Therefore, it is essential to be cautious before clicking on any link, even when browsing a trustworthy website. Clickbait can also extend to other items rather than just the headlines. As explained by Bazaco et al., (2019), it can also refer to a type of communication that relies on attention-grabbing tactics to create pseudo-informative content, often using sensationalism and infotainment. It is designed to capture the reader's attention with eye-catching headlines, direct appeals, and exaggerated or superficial