NEWSpiracy Tutor Handbook EN

https://newspiracy.eu The project "NEWSpiracy" is co-funded by the Erasmus+ programme of the European Union. The content of NEWSpiracy is the sole responsibility of the project partners and neither the European Commission nor the Spanish Service for the Internationalisation of Education (SEPIE) is responsible for any use that may be made of the information contained therein. Project Number: 2022-1-ES01-KA220-HED-000089608 content, serving more of a marketing purpose. This type of communication is seen as a dynamic and constantly evolving phenomenon. Presentation variables Complete information ● Absence of the most relevant data ● Unchallenged questions ● Use of lists and numerals ● Ambiguity Appealing expressions ● Vocative ● Imperative ● Singularization of the receiver Repetition and serialisation ● Thematic reiteration ● Reiteration of approaches ● Dosage of data in successive deliveries Exaggeration ● Hyperboles ● Comparatives of superiority and superlatives ● Neologism "super” ● Intensifying adjectives Content variables Soft news ● Soft or sensational content sensationalist ● Representational frameworks personal, emotional, episodic or anecdotal Remarkable audiovisual elements ● Shocking and/or curious photographs and videos ● Use of humorous memes ● Image manipulation Fig. 2. Model of analysis of the defining categories of clickbait. (Bazaco et al., 2019) Above are some variables that can be used to analyse information and observe if it’s somewhat a clickbait trap that wants to generate clicks and interactions, or even if it’s something that wants to spread fake news.